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Job Seeker's Playbook: Mastering the Sales Funnel Method

On Monday, we delved into the daunting reality of job hunting: the overwhelming influx of applications, the nerve-wracking competition, and the relentless pressure to stand out. It's a process that often feels like navigating a maze with no clear exit, leaving many feeling exhausted and disheartened.


But here's the truth: while I can't guarantee you'll land a job overnight, I can promise that adopting a new perspective can alleviate a significant portion of the stress and uncertainty that accompanies the journey.


How?


By reframing your approach and embracing a methodical mindset, you can strip away the emotional weight and streamline your path to success.


By viewing your job search as a sales funnel—a systematic, rinse and repeat process with distinct stages and actions, with an appreciation of the conversions that guide you towards your ultimate goal—you can transform this overwhelming journey into a strategic endeavour.


Let's explore how embracing this mindset can revolutionize your job hunting experience and empower you to navigate with confidence and clarity.


The Approach


In this initial phase, the goal is to lay the groundwork for your job search strategy. Here you will look at how you are going to job hunt. By treating it as a job more or less, you will be able to maintain the discipline more readily.


Research and Strategise: Start by exploring different job search methods and platforms that align with your career goals. From traditional job boards to professional networking platforms like LinkedIn, each avenue offers unique opportunities worth exploring. Decide which ones you are going to use and make a list. Don't forget all the job agencies too.


Building Your Brand: Your online presence is crucial in shaping employers' perceptions of you. Optimise your LinkedIn profile and consider creating a personal landing page or online portfolio to showcase your skills and achievements. Don't forget to ensure your profile is marked 'OpenforWork' so recruiters can find you, and be sure to set up notifications. Linkedin has amazing functionality in the free version, so make full use of it.


Setting Clear Goals: Define your job search objectives and set realistic goals to keep yourself focused and motivated. Clear benchmarks will help you track your progress and adjust your approach as needed. I would recommend setting a goal of 2 x one hour job hunting sessions each day with 10 job applications. Top tip: don't be scared to apply for everything and anything that is a 50% match.


Staying Organised: With multiple avenues to explore and applications to manage, staying organised is key. Create a system for tracking job opportunities, applications, and networking contacts to streamline your process. Trello is by far the best tool for the job in my opinion. But a notebook works equally as well.


Churn 'Em In, Churn 'Em Out


Entering "The Churn" phase of your job hunt can feel like stepping onto a treadmill set to a relentless pace. From Monday to Friday, you're caught in a continuous cycle of searching, calling, and applying for jobs, often without immediate results. During this phase recruiters are receiving hundreds of applications, and spend the majority of the day weeding through applications for perhaps 10 CVs that might be a fit for one or two vacancies. Patience is key.


It's a phase where perseverance and resilience are put to the test.


Routine: To maintain momentum and avoid burnout, it's essential to establish a consistent routine. Set aside dedicated time each day for job hunting activities, such as searching for new opportunities, making follow-up calls, and submitting applications. By creating a structured schedule, you can stay focused and maintain a sense of progress.


Groundhog Day Effect: The repetitive nature of "The Churn" can be disheartening, leading to feelings of frustration and doubt. But stay strong and persevere through the grind. Remember that each application brings you one step closer to your goal, even if the results aren't immediate. Plus, getting used to rejection is an amazing skill to have in your toolkit.



Record-Keeping: With a high volume of applications, it's easy to lose track of where you've applied and who you've contacted. Maintain meticulous records of the jobs you've applied for, including the company name, position title, application date, and any follow-up actions taken. This will help you stay organized and informed when employers reach out for interviews.


Self-Care: Job hunting can be mentally and emotionally taxing, especially during "The Churn" phase. Prioritise self-care by setting boundaries and taking breaks when needed. Limit your job hunting sessions to manageable increments, such as one hour in the morning and one hour in the afternoon. Use this time to focus on productive activities and avoid becoming disheartened.


Navigating "The Churn" requires resilience, discipline, and self-care. By establishing a routine, maintaining meticulous records, and prioritizing self-care, you can weather the challenges of this phase and emerge stronger on the other side.

In the next section, we'll explore what happens when you receive that first call—the moment when your efforts in "The Churn" begin to bear fruit.


The Sell - Mastering the Interview Process


Congratulations! You've reached "The Sell" phase—the moment when your efforts in "The Churn" begin to bear fruit, and you receive that coveted call or email inviting you for an interview. This marks the beginning of the human face-to-face interaction, where your ability to sell yourself effectively comes into play.


Be Enthusiastic: During the initial phone calls or email exchanges, it's essential to convey enthusiasm and positivity. Approach each interaction with eagerness and readiness to engage. Remember, first impressions matter, and your enthusiasm can leave a lasting impact on the interviewer.


Answering Filter Questions: In these preliminary conversations, expect to encounter filtering questions designed to assess your suitability for the role. This is not the time to dwell on weaknesses or insecurities. Instead, answer questions on face value, affirming your qualifications, willingness to discuss further based on the offered salary, and flexibility regarding work location.


Nailing the Interview: As you progress to face-to-face interviews, continue to sell yourself with humble confidence. Showcase your skills, experiences, and achievements relevant to the role, highlighting your unique value proposition. Maintain a positive attitude, actively listen to the interviewer's questions, and articulate your responses clearly and concisely.



Land Your Point: Throughout the interview process, focus on landing your key points effectively. Emphasize your strengths, accomplishments, and alignment with the company's values and goals. Be prepared to provide concrete examples and anecdotes that demonstrate your abilities and suitability for the role.


Navigating "The Sell" phase requires a blend of enthusiasm, confidence, and strategic communication. By embracing enthusiasm, answering filtering questions effectively, mastering the interview, and landing your key points, you can position yourself as a compelling candidate worthy of consideration.


In the next section, we'll delve into the intricacies of the offer process, exploring strategies for success and common pitfalls to avoid.


$The Offer$


Reaching the "Offer" phase of the funnel is a significant milestone—a validation of your efforts and a testament to your suitability for the role. However, as enticing as it may be to accept the offer outright, it's crucial to approach this phase with caution and diligence. Before you sign on the dotted line, read your contract first. Although it isn't normal to find changes or surprises at this point which would be a reason to say no, it isn't unusual for employers to change compensation and/or major terms without stating. The job interview is an emotionally charged space, and you may have gone blank and forgotten essential questions. Now is the last chance to confirm anything and be sure everything is as you expected.


Confirming Job Details: Upon receiving the offer, take the time to review the finer details of the job offer through the lens of the contract. This includes verifying any benefits, notice periods, and other terms and conditions outlined in the agreement. Pay close attention to any discrepancies between the actual offer on paper, and your understanding from the job interview.


Scrutinizsng Contract Terms: While the offer may seem appealing on the surface, it's essential to scrutinize the contract for any red flags or hidden clauses. Look out for non-compete clauses, which may limit your future career prospects and are often deemed unethical. Ensure that the terms align with your expectations and career goals.


Addressing Discrepancies: In some cases, you may encounter discrepancies between the offer and what was discussed during the interview process. This could include a reduction in salary with the promise of shares or a potential bonus, less flexibility around holidays, or undisclosed increases in job responsibilities. While these discrepancies may raise concerns, it's essential to address them openly and assertively with the employer.


Negotiating Discrepancies: Don't hesitate to negotiate the terms of the offer if necessary. Whether it's salary, benefits, or working conditions, advocating for your needs and preferences is essential. Be prepared to engage in constructive dialogue with the employer to reach a mutually beneficial agreement.


Navigating the "Offer" phase requires a keen eye for detail, assertiveness, and a willingness to negotiate. By confirming job details, scrutinizing contract terms, addressing discrepancies, and negotiating when necessary, you can ensure that the offer aligns with your expectations and sets the stage for a successful employment experience.



But remember, no job is perfect, and some conditions may not be to your liking. But if the contract can answer the three main questions;


  1. Appropriate location?

  2. Is the money good for me?

  3. Can I do the job?

In the concluding section, we'll recap key takeaways and offer final words of advice for navigating the job hunting process with confidence and resilience


Congratulations!


You've embarked on a transformative journey through the intricate stages of the job hunting process. From crafting your approach and weathering the churn of applications to mastering the art of selling yourself and navigating the complexities of offers, you've demonstrated resilience, adaptability, and determination every step of the way.


As you reflect on your experiences and prepare for the next chapter of your career, remember the invaluable lessons learned along the journey. Embrace the strategic mindset of viewing job hunting as a sales funnel, where each stage presents an opportunity for growth and refinement. By leveraging this approach, coupled with self-care, perseverance, and strategic decision-making, you can navigate the job hunting landscape with confidence and resilience, ultimately securing the opportunity that aligns with your goals and aspirations.


Good luck! Now go make it happen.


Nadeen


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